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Bloom Baby Wipes vs Water Wipes

Bloom Baby Wipes Vs Water Wipes (Ingredients and Value)


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With all of the great natural baby brands on the market today it could be a little overwhelming to decide which ones you want to try. At this point, I’ve tried and tested nearly everything on store shelves so I want to give people a chance to see my personal experience and testimony for each product comparison. Today, we’re going to look at the Bloom baby wipes vs Water Wipes.

Bloom baby wipes offer a more premium feel, size, toughness, and value for your dollar compared to Water Wipes. On the other hand, Water Wipes have a safer ingredients list and a fresher scent. Both will offer solid performance during general use.

As usual, the details are what will sway most people to buy one brand over the other. I’ve mentioned the areas in which I feel both brands come out ahead, but let’s examine them more closely to see which is best.

Bloom Baby Wipes Vs Water Wipes Overall

Both the Bloom and Water Wipes are great and they will be able to get the job done regardless of which one is truly ‘best.’ As in, they will both help you give a great diaper change or clean up a messy baby after lunch. With that being said, however, there are several differences and each of them is better in some way compared to the other that we need to discuss.

The biggest differences between these particular wipe brands are their ingredient lists, design, texture, and toughness. If they were sitting next to each other on a store shelf, some of these difference might be enough to sway you in one direction or another.

If you want to go ahead and take a look at the Bloom baby wipes you can do so here or the Water Wipes here (both with 2-day Prime shipping on Amazon).

I’ve also reviewed the Water Wipes with more detail and personal experience so if you want to check out that resource it’s available here.

Water Wipes have a better ingredient list

It’s hard to argue with Water Wipes when it comes to the ingredients list because it has the fewest and safest that I’ve ever seen so it definitely wins this category.

When I’m looking at ingredients, I’m trying to make sure that there aren’t any harsh chemicals on the list that are toxic for my baby. The usual suspects are antibacterials, alcohols, cleansers, chlorine, and anything else that can cause irritation or even lead to diaper rash, infections, or other problems.

With 19 years of combined parenting under my belt, I can say without a doubt that avoiding these chemicals has had a positive impact on my children. When we used the cheap store brand wipes on our girls years ago, we constantly struggled with rashes and bumps. With my son, we’ve managed to completely avoid diaper rash and irritation for 1.5 years!

I don’t know about you, but that’s impressive to me!

The full list of Water Wipes ingredients:

  1. Water
  2. Grapefruit extract (.01% of solution)
  3. Benzalkonium Chloride (.002% of solution) – Although not really an ingredient, Water Wipes lists this out of an abundance of caution because it was revealed a few years ago that there were trace amounts of the chemical leftover in the product from the grapefruit extraction process.

As you can see, there isn’t much here to worry about because there isn’t much here. Period.

Although you see Benzalkonium Chloride (BKC, BAC, BZK) on the list, the amount is so small it barely registers. You’ll find this chemical in many other household products in incredibly higher concentrations than you’ll ever find it in your wipes so I wouldn’t worry about this one.

With all that said, EWG scores it a 1 out of 10 (lower is better) on their toxicity scale based on ingredients. This means the product is extremely safe for you and your baby.

Bloom baby wipe ingredients:

  1. Purified water
  2. Olus oil
  3. Glycerin
  4. Lauryl Glucoside
  5. Polyglyceryl-2-Dipolyhydroxystearate
  6. Glyceryl Oleate
  7. Dicaprylyl Carbonate
  8. Symphytum Officinale Extract (Comfrey)
  9. Olea Europaea Fruit Oil (Olive oil)
  10. Phenoxyethanol (less than 1%)
  11. Potassium Sorbate

There are quite a few more items on this list than Water Wipes and some of them sound a little scary. Fortunately, the vast majority of them are actually safe and pose no risk. Of the group, only two are notable:

  • Phenoxyethanol – Rated a 3 out of 10 on EWG, this chemical is used as a chemical preservative.
  • Potassium Sorbate – Also rated a 3 out of 10, this is a food-grade salt used as a preservative in foods and cosmetics.

Although EWG doesn’t have an overall score for this particular product, it would likely come out to about a 2 out of 10 based on the two problem ingredients. I wish that the Bloom brand avoided these two chemicals, but it still fairs much better compared to most other baby wipes on the market.

Both Bloom baby wipes and Water Wipes have similar features and durability

Most wipes on the market are going to be able to handle the jobs they are meant for pretty similarly to the next one, but there are definitely some differences side-by-side. Overall, you the Bloom baby wipes will have a more premium look and feel in your hand.


Comparing the two, the Bloom wipes definitely have a better texture and overall feel in the hand. While this might seem like an essential quality on the surface, added texture makes it much easier for the wipes to pick up the…stuff they are meant to clean up during the line of duty (first and only poop pun for today!) It also helps you keep a better grip on the wipe so that your hand doesn’t slip around and land where it shouldn’t.


You probably won’t be subjecting your baby wipes to torture tests, but I like to see which wipes are going to stand up during the toughest jobs. In this particular race, the Bloom wipes blow the Water Wipes away in the tear test. In this test, I grab the wipe on both sides and literally try to rip it apart, Hulk style.

I was honestly surprised at just how tough the Bloom wipes were.


The Bloom wipes win this category as well – they are one of the largest wipes on the market at 8 inches by 7 inches. Water Wipes, meanwhile, are 6.4 inches by 7.3 inches. This means that you’ll get more real estate to work with when cleaning up your baby during a diaper change or after lunch!


This one is a bit tougher because both of these wipes advertise that they are free of added fragrances in their products. This means that their scents come from the natural ingredients added.

In my personal opinion, I think the Water Wipes smell the best. I’ve always enjoyed the incredibly light, fresh smell that Water Wipes have that comes from the tiny drop of grapefruit extract included in the ingredients. Bloom baby wipes, meanwhile, still have one of the best ‘fragrance-free’ scents that I’ve found and my bet is that you’ll enjoy them both. Since some natural wipes can have a slightly off-putting aroma due to a lack of fragrances, this is a big win for both brands.

Which is more eco-friendly?

I’m a big believer in not only purchasing safe and natural baby products but also considering the environmental impact that they will have after use. Baby diapers and wipes are responsible for a big chunk of space in our landfills and many people tend to flush wipes even though they shouldn’t. Flushing wipes can lead to clogged sewers, waterways, and beaches if left unchecked.

Unfortunately, neither Water Wipes or Bloom baby wipes are 100% biodegradable as far as I can tell. On the Water Wipes site, they say that 20% of their wipe is currently biodegradable and they have plans to make that 100% in the coming years. Bloom, on the other hand, lists that their wipes are made from 100% natural fibers but they fail to say that they are biodegradable anywhere on their website and they do not list certifications for any of the current biodegradability standards.

If you want to take at look at my favorite baby wipes that are 100% biodegradable, check out the resource that I created here. All of these options are safe, natural, and surprisingly affordable!

Packaging and other important details

In terms of packaging, both of these brands are on a pretty level playing field. If the design is important to you, then the Bloom baby wipes are definitely a little cuter though!

With both, you will get a basic plastic pouch with a slit opening and a reusable adhesive strip (no pop-top). The Bloom wipes are interwoven (pulling one out pulls the next one through) but the Water Wipes are not. This isn’t a deal-breaker for me, but having interwoven wipes is definitely nice in most situations.

Bloom baby wipes offer a better value vs the Water Wipes

All things considered, the Bloom baby wipes are going to be cheaper than the Water Wipes and represent a better value overall. As of the time of this writing, the Bloom baby wipes are selling for about $.045 per wipe while the Water Wipes are selling for about $.06 per wipe. These prices should be pretty stable for now, so expect to pay about the same in the future.

Because the biggest difference between the two is the ingredient list, you will need to make a decision about which ones you feel are best for your baby. At the end of the day, it’s not a huge difference in price and both of these options aren’t high on the price list for natural baby wipes in general.

You can’t go wrong with either of these options!

Joshua Bartlett
Joshua Bartlett

My name is Joshua Bartlett I run this blog with my wife Jarah. We have more than 11 years of parenting experience including three girls and one boy. I started this blog in late 2018 when I realized that I was dealing with baby-related issues on a constant basis…please read more about me here!