New parents are looking for all the ways to save money on essentials for their new baby, and no expense is quite as overwhelming as that of diapers. Many shoppers wonder if diapers are cheaper at Walmart or Target, so we’ve done the analysis for you!
On a per diaper basis, Walmart’s store brand of diapers (Parent’s Choice) is between $.04-$.08 cheaper than Target’s store brand (Up & Up). Among major brands such as Pampers and Huggies, Walmart is typically cheaper with smaller quantities and Target is cheaper with bulk sizes. Also, Target frequently offers discounts on their diaper selections.
Read on to learn when buying diapers at Walmart can save you money when shopping at Target is the better deal, and which store brand is cheaper.
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Is Walmart or Target a better deal?
For many diaper sizes and quantities, Target actually offers customers a better deal. In addition, Target offers its shoppers more additional ways to save on their diaper purchases than Walmart does.
The price per diaper will vary depending on how large of a box you are buying and what size of diaper you need. As always, buying in bulk will save you money. In addition, newborn diapers are cheaper per diaper than larger sizes like 5 or 6 because those sizes require much more material to make.
Here is a quick chart to show how much various diaper brands cost at both Walmart and Target. The range represents the differences in price per diaper between the smallest and largest packs of diapers. Buying in bulk will always save you money, all else being equal!
Cost of Diapers - Walmart vs. Target
| Diaper Style | Walmart | Target |
|---|---|---|
| Pampers Swaddlers | $.24 -$.57 | $.29 - $.34 |
| Pampers Cruisers | $.31 -$.63 | $.31 - $.34 |
| Pampers Baby Dry | $.19 - $.43 | $.20 - $.43 |
| Pampers Pure | $.31 - $.66 | $.33 - $.60 |
| Huggies Little Snugglers | $.24 - $.38 | $.27 - $.38 |
| Huggies Little Movers | $.32 - $.52 | $.32 -$.52 |
| Huggies Snug & Dry | $.20 - $.42 | $.20 - $.42 |
| Luvs Triple Leakguards | $.14 - $.24 | $.14 - $.24 |
| Seventh Generation Original | $.28 -$.55 | N/A |
| Seventh Generation Sensitive | $.31 - $.54 | $.31 - $.54 |
| Seventh Generation Overnight | $.50 -$.71 | N/A |
| Parent's Choice Original | $.09 -$.23 | N/A |
| Up & Up Original | N/A | $.11 - $.25 |
| Parent's Choice Dry & Gentle | $.09 - $.23 | N/A |
| Parent's Choice Overnight | $.17 - $.23 | N/A |
| Up & Up Overnight | N/A | $.17 - $.27 |
How much do diapers cost at Walmart?
If you are buying a small quantity of a larger size diaper, you are better off going to Target. When purchasing a large box of a smaller size, the prices are slightly better at Walmart. Walmart’s store brand is also slightly cheaper than Target’s store brand diapers.
The cheapest diaper that Walmart offers is their store brand, Parent’s Choice. A package of newborn diapers costs just $.09 per diaper. The priciest diapers in the store are the Seventh Generation Sensitive diapers which cost around $.72 per diaper for larger sizes being purchased not in bulk.
Pampers
If you’re only picking up a few Pampers at a time, Walmart may be your best bet; if you’re stocking up, wait until you’re at Target to pick them up.
Pampers Swaddlers – $.24 to $.57 per diaper
Pampers Cruisers – $.31 to $.63 per diaper
Pampers Baby Dry – $.19 to $.43 per diaper
Pampers Pure – $.31 to $.66 per diaper
Huggies
For Huggies diapers, Walmart and Target are almost identical – except for Little Snugglers. In that case, you may prefer to shop at Walmart.
Huggies Little Snugglers – $.24 to $.49 per diaper
Huggies Little Movers – $.28 to $.52 per diaper
Huggies Snug & Dry – $.16 to $.38 per diaper
Luvs
Luvs diapers are exactly the same price whether you’re shopping at Walmart or Target, so just pick them up wherever you happen to be!
Luvs Triple Leakguards – $.16 to $.29 per diaper
Seventh Generation
Seventh Generation Sensitive diapers are the same price whether you shop at Walmart or Target, but if you’re looking for the Original or Overnight styles, you’ll need to go Walmart since Target does not carry those.
Seventh Generation Original – $.28 to $.55 per diaper
Seventh Generation Sensitive – $.32 to $.72 per diaper
Seventh Generation Overnight – $.50 to $.71 per diaper
Parent’s Choice (Store Brand)
If you’re looking to save the most money possible on diapers, Walmart’s Parent’s Choice brand is hands down the best choice.
Parent’s Choice Original – $.09 to $.23 per diaper
Parent’s Choice Dry & Gentle – $.09 to $.23 per diaper
Parent’s Choice Overnight -$.17 to $.23 per diaper
How to save money on diapers at Walmart
Even though buying diapers at Walmart is almost always less expensive than going to Target, there are still ways to save even more money.
Shop the store brand
When you need the absolute cheapest diapers at the lowest price possible, Walmart’s Parent’s Choice brand fits the bill. At just $.09 per diaper in the smallest sizes, these diapers are a great option for new parents looking to stock up.
Even the largest sizes are less than a quarter per diaper. Parent’s Choice definitely delivers on value!
Use manufacturer’s coupons
Most major diaper brands offer coupons from time to time. Sign up for their email lists and mail newsletters to be alerted of the best deals as soon as they come out.
Earn cashback with Ibotta
When you download the Ibotta app and sign up, you can link your account directly to stores like Walmart to earn cash back on your purchases.
Check the app before you shop to see which products are eligible. For example, right now on the app, Ibotta is offering shoppers $3.00 back on Huggies Snug & Dry diapers.
How much do diapers cost at Target?
If you’re wanting to stock up and buy in bulk, Target can be a great place to buy diapers – especially if you take advantage of Target’s membership programs and deals.
The cheapest diaper to be found at Target is their store brand, Up & Up. A package of newborn diapers costs just $.11 per diaper. The most expensive option is the Pampers Pure product line which will set you back around $.60 per diaper for larger sizes not being purchased in bulk.
Pampers
If you’re buying larger packs of Pampers diapers, picking them up at Target can save you significant money on almost every size.
Pampers Swaddlers – $.29 to $.34 per diaper
Pampers Cruisers – $.31 to $.34 per diaper
Pampers Baby Dry – $.20 to $.43 per diaper
Pampers Pure – $.33 to $.60 per diaper
Huggies
For Huggies diapers, Target and Walmart are almost identical – except for Little Snugglers. In that case, wait until you’re at Walmart.
Huggies Little Snugglers – $.24 to $.38 per diaper
Huggies Little Movers – $.32 to $.52 per diaper
Huggies Snug & Dry – $.20 to $.42 per diaper
Luvs
Luvs diapers cost the same at both Target and Walmart, so shop at whichever one is more convenient for you!
Luvs Triple Leakguards – $.14 to $.24 per diaper
Seventh Generation
Seventh Generation Sensitive diapers are the same price at both Target and Walmart. If you want a different style of diaper, though, you’ll have to go to Walmart as Target no longer carries them.
Seventh Generation Sensitive – $.31 to $.54 per diaper
Up & Up (Store Brand)
Up & Up diapers tend to be rated better by parents than Walmart’s Parent’s Choice diapers do, but you will be paying more for the quality.
Up & Up Original Diapers – $.11 to $.25 per diaper
Up & Up Overnight – $.17 to $.27 per diaper
How to save money on diapers at Target
If you’re not buying bulk at Target, but don’t want to make an extra stop just for diapers, there are several ways you can take advantage of Target’s deals to save money.
Sign up for the Target Red Card
Target offers shoppers two ways to save money with a Target RedCard – a special debit card that links to your existing bank account or a credit card. Customers who are approved for either option will save 5% on every purchase!
When buying tons of diapers, this really adds up. In addition, Target usually offers signup bonuses for getting a RedCard. (Currently, the promotion is for $40 off a future qualifying purchase)
Join the Target Circle Club
When you join the free Target Circle Club, you receive access to a variety of coupons, discounts and other promotions in-store or online via the Target app or website.
For example, at the time of this writing, Target has a deal for 20% off a package of Seventh Generation Newborn Diapers.
Shop deals
Target regularly posts several offers on everyday products, usually the offer of a gift card when you make a qualifying purchase.
At the time of this writing, Target is currently offering an online promotion that gives parents back a $15 gift card for a purchase of $75 or more in certain baby product including diapers. These deals will usually also be posted in the aisles near the items you are purchasing, so keep an eye out when shopping in-store!
Walmart versus Target
All in all, Target comes out to be the best place to shop for diapers, especially if you’re stocking up! While Walmart’s store brand diapers are cheaper, and the price per diaper is sometimes a few cents cheaper on small sizes purchased in large quantities, Target still has better deals in the end due to their RedCard program, Target Circle app, and other special offers.
Wherever you shop, rest assured – potty training is just around the corner! 😉
